Having to consider sustainability is the new reality for many businesses. More and more are feeling the impact. Some are backed into a corner and forced to make changes, while others have barely noticed the "hype".

It is inevitable that more regulatory demands on the ocean and fishing industries will arise in the future. This development means that working with sustainability is increasingly not just a choice but a necessity for adaptation. Businesses must prepare to meet new requirements, which will likely include stricter guidelines for environmental protection and animal welfare.

The innovation in sustainability lies in having a sustainable business model. A sustainable business model means that your company can continue to make money in the current manner without the need for significant changes in the future. This requires the business to operate responsibly and positively through every link in the value chain. For example, this involves the company:

• Using resources that are abundantly available or renewable,

• Ensuring fair labor conditions throughout the value chain,

• Maintaining welfare for people and animals,

• And avoiding practices that could lead to strict future regulations.

In other words, the company should be able to say, "We expect that our way of working today will still be acceptable and without legal restrictions in 20 years."

Very few, especially in the ocean and fishing sectors, can claim this. But it is nothing new under the sun that changes are required, both from the public sector and from customers. Soon, it will not be accepted by customers and society to continue as always, meaning one does not have the social license. In a short time, and already for some, sustainability is not an optional extra, but an essential part of operations that directly affects a business's ability to compete.

Working with sustainability in the ocean and fishing industries is both complicated and time-consuming. One must be aware of a host of rules and reporting requirements, both Norwegian and international. It is not easy to keep track and manage all this without good tools that help make things simpler and ensure compliance with all existing requirements, and those to come.

For many businesses, sustainability is seen as an additional burden, something imposed on them when they already have enough to handle to maintain a profitable operation. However, as Winston Churchill once said, "Never let a good crisis go to waste." Therein lies a great opportunity many overlook – leverage sustainability, and use it as a competitive advantage. Use it to shine, and of course, not as greenwashing, but make changes and initiatives and use them to your advantage. And at the same time, you also make a real, positive difference.

By making sustainability a part of your brand and operations, you can not only improve your business's reputation and profitability but also position yourself as a forward-thinking and innovative player. To achieve this, you need clear strategies, thorough documentation, and reliable evidence of your sustainable initiatives and changes – and for this, you need a tool.

So, how can I solve the problem? How can you set demands and expectations without it affecting the company's time, energy, and profitability? This is precisely the problem Sustainity solves - and we have developed software.

Sustainity is software where you can gather all your sustainability initiatives. Key features of the software are low-threshold, intuitive, and simplification of complex issues. But the best part is the end product. Our platform provides clear answers on what and how your company must report, and quickly generates reports. With this, you don't need to deal with a single sustainability standard or directive, but still end up with the desired end result.

Specifically, what can Sustainity do for your business?

• Reporting and Legal Requirements: Provides a clear overview of relevant legal and reporting requirements, which you can easily complete.

• Dynamic Reports: Generates PDF and live reports based on system data.

• Gather everything in one place concerning sustainability: Enables the collection of all sustainability-related information, including data from core systems, KPIs, goals, measures, and documents such as policies and certificates.

• Analytical Tools: Opportunities to conduct risk and impact analyses as well as double materiality analysis.

• External Data Collection: Easily gather external data and send surveys.

• Effective Communication: Simplifies reporting and dialogue with stakeholders such as public authorities, investors, and customers.

Our tool makes sustainability manageable in daily operations, allowing you to focus on the essentials – running and developing your business in a way that ensures long-term profitability and sustainability. With Sustainity, you ensure that your business model is not only profitable but also sustainable for the future.

Visit sustainity.app to learn more about how the tool can help you meet requirements and expectations, and contact our team to start your journey towards a more sustainable and profitable future.